Digital transformation for a new generation: The Festspielhaus Baden-Baden App
Enhancing engagement, community, and service through a comprehensive mobile experience
About Festspielhaus Baden-Baden
The Festspielhaus Baden-Baden is one of Europe's largest and most renowned concert halls, located in the spa town of Baden-Baden, Germany. Opened in 1998, it has a seating capacity of over 2,500 and is known for its world-class acoustics and architectural blend of historic and modern elements. Originally a railway station, the building was transformed into a cultural venue, with its classic 19th-century exterior preserved. The Festspielhaus hosts an array of performances, including opera, ballet, symphonic concerts, and festivals, attracting leading international artists and orchestras. It is particularly famous for its Easter Festival, featuring the Berlin Philharmonic.
The Challenge
Engaging a younger audience and strengthening community ties for all patrons
The Festspielhaus Baden-Baden has been facing the challenge of adapting to modern digital trends and engaging a younger audience, particularly those under 30. While the U30 “Junges Ticket” program offers discounted tickets to this demographic, its integration into the old system has been limited. Additionally, there was a need to strengthen the overall customer engagement for all patrons, enhance the sense of community, and provide convenient mobile booking and communication options to retain existing patrons and attract new audiences.
The solution
A comprehensive digital solution: The Festspielhaus Baden-Baden App
The Festspielhaus Baden-Baden App is providing a seamless and user-friendly mobile platform for both iOS and Android. By digitizing the U30 “Junges Ticket” program, the app is enabling automated age verification, dynamic ticket allocation, and personalized offers. In addition, social and community features like friend referrals & wishlists foster deeper connections among users. Enhanced communication tools, including push notifications and in-app messages, ensure timely updates and strengthen customer relationships, ultimately expanding the Festspielhaus community and improving the overall service experience.
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