Multiple venues across Austria, all in one app
In Vienna, 100,000 seats are available for cultural events every day. The Ticket Gretchen App, in cooperation with the Wiener Bühnenverein, offers an innovative and modern solution bundling Vienna's cultural offers and making culture more accessible. For theatre-aficionados, new audiences like tourists, young audiences, as well as cultural newbies. It is the goal to engage more and more theatres with the app - especially small and medium-sized venues - and broaden the cultural offers continuously. This way, deliberately opening up new communication channels to the city and its diverse range of services, because it is the mission to turn the cosmopolitan city of Vienna into a digital centre.
Vienna, a city well-known for its vast cultural attractions, the City of Music, as it is called by some. A cultural melting pot, with so many events taking place each day, they are hard to keep track of. This was the initial situation and point of origin for the Ticket Gretchen App. Like in every other city, visitors have to register separately for each cultural institution they wish to buy tickets for online. A lengthy process which most people are not willing to endure anymore, considering how quick and easy online accommodation booking, banking and other tasks have become. With each cultural institutions' different needs come different ticketing systems. Large theatres have to depict complex subscription programmes in their ticketing systems. Others want to bundle offers, i.e. a theatre ticket combined with a dinner before. It was therefore unrealistic, that venues in a city like Vienna, would just use one singular ticketing system.
Ticket Gretchen offers a unified app that simplifies cultural ticketing across multiple venues by integrating live, real-time interfaces with existing ticketing systems. This approach allows for the combination of cultural offers from different institutions without quotas or limitations. When a ticket is sold through the Ticket Gretchen App, all transaction and customer data are automatically synced with the venue's own ticketing system. This ensures that theaters retain access to comprehensive customer information, including email addresses, ticket prices, and seat details, enabling direct communication with their audience. Partner institutions, such as the Vienna State Opera and the Salzburg Festival, maintain their independence while leveraging a mobile platform to reach new customers and enhance marketing efficiency. The shared data pool offers valuable insights into customer interests and preferences. Additional advantages include the ability to bundle offers, digitize young audience clubs, and conduct joint digital marketing campaigns.
With the Ticket Gretchen app, discovering and booking cultural events all over Austria at original prices is easy and quick, directly from your smartphone or tablet. The app offers comprehensive event information, including photos, videos, work descriptions, press reviews, and more. A new level for the Arts & Culture segment in Austria was reached.
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