Ticket Gretchen – the fastest culture ticket in town!
Multiple venues across Austria, all in one app
About TicketGretchen
“In Vienna, 100,000 seats are available for cultural events every day.
The Ticket Gretchen App, in cooperation with the Wiener Bühnenverein, offers an innovative and modern solution bundling Vienna’s cultural offers and making culture more accessible. For theatre-aficionados, new audiences like tourists, young audiences, as well as cultural newbies. It is our goal to engage more and more theatres with the app - especially small and medium-sized venues - and broaden the cultural offers continuously. This way, we are deliberately opening up new communication channels to the city and its diverse range of services, becauseit is our mission to turn the cosmopolitan city of Vienna into a digital centre."
City councillor in charge of cultural affairs
(press release Launch Ticket Gretchen)
The Challenge
Streamlining Cultural Ticketing in Vienna’s Diverse Arts Landscape
Vienna, a city well-known for its vast cultural attractions, the City of Music, as it is called by some. A cultural melting pot, with so many events taking place each day, they are hard to keep track of. This was the initial situation and point of origin for the Ticket Gretchen App. Like in every other city, visitors have to register separately for each cultural institution they wish to buy tickets for online. A lengthy process which most people are not willing to endure anymore, considering how quick and easy online accommodation booking, banking and other tasks have become.
Why not simplify the purchase of cultural tickets?
With each cultural institutions’ different needs come different ticketing systems. Large theatres have to depict complex subscription programmes in their ticketing systems. Others want to bundle offers, i.e. a theatre ticket combined with a dinner before. It was therefore unrealistic, that venues in a city like Vienna, would just use one singular ticketing system.
The solution
Ticket Gretchen revolutionizes Vienna’s cultural ticketing: unified App enhances venue independence and customer insights
Ticket Gretchen offers a unified app that simplifies cultural ticketing across multiple venues by integrating live, real-time interfaces with existing ticketing systems. This approach allows for the combination of cultural offers from different institutions without quotas or limitations.
Customer Data Control: When a ticket is sold through the Ticket Gretchen App, all transaction and customer data are automatically synced with the venue's own ticketing system. This ensures that theaters retain access to comprehensive customer information, including email addresses, ticket prices, and seat details, enabling direct communication with their audience.
Benefits of a Joint Ticketing Solution: Partner institutions, such as the Vienna State Opera and the Salzburg Festival, maintain their independence while leveraging a mobile platform to reach new customers and enhance marketing efficiency. The shared data pool offers valuable insights into customer interests and preferences. Additional advantages include the ability to bundle offers, digitize young audience clubs, and conduct joint digital marketing campaigns.
The results
Austria’s cultural offering combined in one App
With the Ticket Gretchen app, discovering and booking cultural events all over Austria at original prices is easy and quick, directly from your smartphone or tablet. The app offers comprehensive event information, including photos, videos, work descriptions, press reviews, and more.
A new level for the Arts & Culture segment in Austria was reached.
Let’s get started